This pitch for an internal bakery video was designed in collaboration with the talented team at YOVEO.

Together, we sought to showcase the dynamic relationship between a CEO and apprentices, illustrating their shared journey of growth, mentorship, and passion for the craft.

Through carefully crafted visuals and an authentic narrative, this concept aimed to build trust, inspire collaboration, and reflect the company’s values of tradition and innovation.

My Role:

• Creative Concept Development: Crafted a narrative framework that emphasized human connection and the evolution of skill within a dedicated team.

• Visual Direction: Designed visuals that conveyed authenticity, warmth, and the depth of the apprenticeship experience.

Although the project remained a concept, it stands as a testament to how thoughtful design and storytelling — and strong collaboration with a creative partner like YOVEO — can bring meaningful relationships and craftsmanship to life.