Studio

editoria33 is a creative studio for brand identity, storytelling and visual culture.

Every project starts with the story. Before format, channel or tool, editoria33 looks for the idea that gives the work its shape, and for a way to tell it that hasn't been told before.

More gets produced every year. The work that stays is authored. editoria33 builds the visible work and the systems behind it, holding the knowledge and structure that let a project grow without losing its voice.

The studio was built on a simple belief. A story can move a person, and a person can move the world. A thread that runs from a childhood whale painting to a clay sailor, from food waste campaigns to ecological storyworlds.

Marc D'Arrigo is the founder of editoria33, a creative studio for brand identity, storytelling and visual culture, based in Zurich.

He grew up with stories, music and the sea. His Italian grandparents told him tales, took him on walks by il mare and spoke of the seafaring ancestors the family came from. His Nonno repeated one sentence almost like a mantra: "We have saltwater in our veins."

His first photographs were fishing boats on sandbanks, taken with a disposable camera.

As a child, a documentary about whales going extinct shook him. He painted a blue whale and rang every doorbell on his street to raise money. One woman gave him twenty francs and asked to keep the painting. He agreed. In his mind, every street in the city could save at least one whale.

That belief never fully left: a story can move a person, and a person can move the world.

Marc studied graphic and media design at F+F Zurich. His diploma project, "Transitions", was a book about music moving from vinyl to digital. He spent years as a DJ and vinyl collector.

His professional path led through media, publishing, digital products and purpose-driven communication: from projects for future audiences at the Neue Zürcher Zeitung to business development at Bring! Labs and B2B marketing, partnerships and key account communication at Too Good To Go.

In 2022, he founded editoria33.

Today, his work brings together strategy, language, visual direction and AI-assisted creation. AI lets him build images, atmospheres and systems that once lived only in his head.

The story stays in command.